Marketing campaigns
Built for the inbox.
Four campaigns across two companies — each one tested, segmented and aimed at a specific buyer: dealerships, banks and a global audience watching how a company shows up in a hard moment.
DDI Florida
Google · Email · Social
The goalRaise awareness among northern Florida dealerships, offering improved pricing and solutions tailored to how they work.
How we did itWe A/B tested both the email and the Google ads to find the approaches that actually drove engagement — then put the budget behind the winners to push conversions.
#CSOFTStrong
Social campaign
The momentThe campaign ran from February to April 2020 — the very start of the pandemic — and leaned into that timing. It set out to show the reach of CSOFT's global team, at a time when there were real concerns about putting translators at risk.
How we did itLinguists around the world sent messages of support — including those isolating at home who could not go outside. Run across Twitter, Facebook and LinkedIn, the campaign highlighted CSOFT's global presence, showed how far the team reached and reinforced the company's stature.
DDI West Virginia
Email campaign
The goalAlert dealerships and banks to impending DMV deadlines — and put our solution in front of them before those deadlines hit.
How we did itPersuasive emails built around the urgency of the deadlines, each one showing clearly what our service would take off their plate.
DDI Wisconsin
Google · Email
The goalIntroduce Wisconsin dealerships and banks to DDI's services and offer them improved pricing options.
How we did itPersuasive content that made the value of DDI's services obvious at a glance — built to capture attention and prompt buyers to explore further.
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