Social media
Built for LinkedIn.
Company channels for six brands — pages launched from nothing, grown to follower milestones, filled with planned content, and used to build brand, recruit talent and join the conversation in technical industries.
DDI Technology
LinkedIn · 1,000 → 2,000 followers
1,000 LinkedIn followers
LinkedIn · April 4, 2022
The resultThe strategy to reach 1,000 LinkedIn followers for DDI Technology culminated on April 4th, 2022.
The messageDDI's LinkedIn presence promoted its mission to assist financial institutions and automotive dealers with innovative solutions for operational efficiency, cost reduction, and improved customer service.
2,000 LinkedIn followers
LinkedIn · April 12, 2023
The resultThe strategy to achieve 2,000 LinkedIn followers for DDI Technology succeeded on April 12, 2023, through continuous effort.
The messageDDI's LinkedIn presence communicated its mission of empowering financial institutions and automotive dealers to optimize efficiency, reduce costs, and enhance customer service with innovative technologies.
Six times more new followers a month, once the strategy started.
Jan 2021 – Nov 2022
Jan 2021 – Nov 2022
12 before · 74 after
1,391 before · 4,053 after
Dicronite Southwest
LinkedIn · Twitter · Facebook
Dicronite Southwest on LinkedIn
LinkedIn company page
The goalEstablishing Dicronite Southwest's LinkedIn page aimed to expand its online presence and aid talent recruitment.
How we did itThrough this platform, we showcased expertise, industry insights, and career opportunities, engaging with candidates and industry professionals.
The resultThis strategic move bolstered Dicronite Southwest's employer brand, attracting top talent and streamlining the hiring process.
Dicronite Southwest on Twitter
Twitter · @DicroniteS
The goalDuring my tenure, I launched and managed Dicronite Southwest's Twitter page, aiming to boost brand exposure and engagement.
How we did itOur goal was to position Dicronite Southwest as a thought leader by engaging in industry conversations and sharing relevant content. Through strategic branding and digital marketing efforts, we attracted a wider audience and fostered meaningful interactions with customers and stakeholders.
Who followedNotable brands like Space Tech Expo USA and Ceramics Expo followed the account.
Dicronite Southwest on Facebook
Facebook company page
The goalI led the creation of Dicronite Southwest's Facebook page to boost online presence and promote our services.
How we did itIt served as a hub for updates, engaging content, and effective marketing. Leveraging social media, we aimed to connect with our audience, build loyalty, and provide valuable industry updates.
Eco Refill Systems
LinkedIn · Twitter
Eco Refill Systems on LinkedIn
LinkedIn company page
The goalI created Eco Refill Systems' LinkedIn page to help promote the brand online and build brand recognition within the tech industry in San Francisco.
How we did itOne of the digital strategies was using keywords that would help in content marketing. Through the use of hashtags, we were able to grow an audience organically.
Eco Refill Systems on Twitter
Twitter · @ecorefillsystem
The goalI managed Eco Refill Systems' Twitter page to boost brand exposure and engagement for its fresh, refillable cooking oil for foodservice kitchens — all the taste with zero waste.
How we did itWe positioned Eco Refill Systems as a voice in sustainable foodservice by joining industry conversations and sharing relevant content — reaching a wider audience and building meaningful interactions with customers and stakeholders.
Tally Body
Instagram · Facebook · 15-week content library
Tally Body on Instagram & Facebook
15 weeks · 30 posts · twice a week
The goalGive a Chicago personal trainer a steady run of on-brand posts she could publish herself, without a design tool, and send every post back to the website.
How we did itI planned 15 weeks of social content, one message a week, and built each one twice from the same words: a story graphic (1080×1920) and a square post (1080×1080). Every week points to a page on the site — online coaching, nutrition, personal training, bodybuilding or the application. All 30 graphics live on one private page: find the week, press download, post it, mixed in with the client training clips she already films.
The resultA three-day posting run on September 2–4, 2026 brought 407 visits to tallybody.com from social — 320 from Instagram and 84 from Facebook.
BEMS · Brand Elevate Marketing Solutions
Social launch · LinkedIn campaign
Launching BEMS on social
Social launch · LinkedIn campaign
The launchI wrote the copy for all eight launch posts in one sitting on March 23, 2024, then published them one by one from April 17 to May 30, 2024, so the new agency arrived with a steady, finished run of posts rather than a single announcement.
The LinkedIn campaignIn April 2025 I started a LinkedIn campaign for BEMS graphic design services, planned a month at a time: copy first, then the graphics made to match. The campaign plan holds 203 graphics; 58 have been produced so far, eight in the first April 2025 round and 48 in September 2025.
Dicronite
Product education series · 2025–2026Dicronite® content calendar
Teaching the product
Product education series
The goalMost buyers have never heard of a dry lubricant coating. The social calendar explains Dicronite® one idea at a time instead of selling it all at once.
How we did itI built two five-week series into the content calendar, "What is Dicronite?" and "What is Tungsten Disulfide?", with one post each week, alongside the holiday posts. For 2026 the calendar adds a twelve-post aviation campaign aimed at the industry Dicronite serves most.
Need a social presence like these — launched right and grown with intent?
Tell me about your brand and who you want to reach. I'll reply within two business days.