Brandon Xavier Leon
Revenue Marketing · GTM Strategy · Demand Generation
Revenue and growth marketing leader with 10+ years driving pipeline, GTM strategy and funnel optimization across SaaS, B2B and industrial markets. I build scalable marketing systems that connect demand generation, lifecycle marketing and operations directly to revenue outcomes — usually starting from nothing.
Where I’ve built
Dicronite®
Recruited post-acquisition to lead global marketing and go-to-market strategy, integrating marketing operations and building a scalable demand generation engine for the unified Dicronite® brand. Directed revenue marketing across 7+ countries, optimizing funnel performance from MQL to SQL. Built marketing operations, Salesforce CRM and HubSpot automation to improve attribution and pipeline visibility, partnering with executive leadership, sales and global licensees while managing agencies and international teams.
- Generated 80+ qualified inbound leads in six months through SEO and website optimization, contributing to six-figure pipeline growth
- Influenced $150K+ in pipeline and closed revenue, including a $50K+ aerospace account and multiple mid-market deals
- Managed opportunities from $400 to $19K+ across aerospace, manufacturing and medical sectors
BEMS
Directed integrated, lifecycle and account-based marketing to optimize the full MQL–SQL funnel and strengthen marketing–sales alignment. Implemented HubSpot and Mailchimp automation, CRM management and funnel analytics including attribution modeling and KPI development. Built dashboards and led A/B testing to improve ROI and campaign effectiveness. Established the marketing function from the ground up — brand, website, contracts and customer acquisition infrastructure.
- Executed outbound campaigns reaching 10,000+ contacts, expanding multi-industry pipeline
- Grew website traffic +79% YoY and users +104% YoY via SEO and content strategy
- Increased engagement 23% and campaign effectiveness 35% through testing and optimization
IAA
Led product marketing across multiple SaaS offerings, driving go-to-market strategy, demand generation and sales enablement. Served as primary owner of the DDI relationship, partnering between corporate headquarters in Chicago and DDI teams in South Carolina to align product strategy, messaging and campaign execution. Ran integrated multi-channel programs across email, LinkedIn and digital, using HubSpot for campaign tracking and funnel analytics.
- Drove 10x ROI on a targeted campaign — $5K spend to $50K attributed value
- Managed email programs reaching 7,000+ customers at a 22% average open rate
- Grew LinkedIn audience from 300 to 4,000+ — 13x growth
Dicronite Southwest
Led digital marketing and website strategy to unify brand messaging, modernize marketing operations and build the foundational infrastructure for scalable growth. Directed development of the core marketing systems — website, CRM, analytics and social channels — enabling measurable digital engagement and lead generation where none had existed.
- Increased website users +172% YoY and established full performance tracking
- Built a CRM database to 10,000+ contacts, enabling segmentation and nurture campaigns
- Developed a conversion tracking system with 17,000+ measurable engagement events
Eco Refill Systems
Developed and executed the digital marketing strategy for a technology brand with essentially no digital footprint — strengthening brand positioning, increasing traffic and generating qualified inbound leads. Led SEO, content marketing and integrated campaigns, and partnered with leadership to define brand messaging and digital positioning.
- Drove organic growth and inbound engagement through SEO, content development and campaign execution
- Used Google Analytics and campaign data to measure effectiveness and optimize performance
- Partnered with leadership to align brand messaging and digital strategy to business objectives
Barneys New York
Managed a high-value client portfolio in luxury retail, delivering consultative experiences that drove revenue growth, retention and long-term loyalty. Used relationship management and financing strategies to increase purchase size, repeat business and overall account value.
- Managed a $1M+ book of business, exceeding annual sales targets
- Ranked #3 company-wide in credit acquisition
- Drove repeat revenue through relationship management and financing strategies
Education & languages
Education
Languages
What I work with
Building the function from nothing?
That is the job I have done four times, in industries nobody volunteers for.