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Name: Brandon X. Leon

Headline: Revenue Marketing Leader | Driving Pipeline, GTM Strategy, and Funnel Optimization

About: Revenue and growth marketing leader with 10+ years of experience driving pipeline, GTM strategy, and funnel optimization across SaaS, B2B, and industrial markets. Proven track record of building scalable marketing systems that connect demand generation, lifecycle marketing, and operations directly to revenue outcomes.

Experience

DICRONITE®
Vice President of Marketing and Business Development
October 2025 – Present
Location: Remote
Address: 5465 East Terra Linda Way, Nampa, ID 83687
Phone: 1-800-874-4319

Recruited post-acquisition to lead global marketing and go-to-market (GTM) strategy, integrating marketing operations and building a scalable demand generation engine for the unified Dicronite® brand. Directed integrated and revenue marketing initiatives across 7+ countries, optimizing funnel performance and driving pipeline growth (MQL → SQL). Built and scaled marketing operations (MOPS), CRM (Salesforce), and marketing automation (HubSpot, Salesforce Marketing Cloud) to improve attribution, pipeline visibility, and customer acquisition. Partnered cross-functionally with executive leadership, sales teams, and global licensees while managing agencies and international teams.

  • Generated 80+ qualified inbound leads in a 6-month period (Oct 2025–Mar 2026) through SEO and website optimization, contributing to six-figure pipeline growth

  • Influenced $150K+ in pipeline and closed revenue, including a $50K+ aerospace account and multiple mid-market deals

  • Managed pipeline opportunities ranging from $400 to $19K+, supporting consistent revenue generation across aerospace, manufacturing, and medical sectors

BEMS
Director of Marketing & Communications
May 2023 – October 2025
Location: Remote
Address: 4753 N Broadway, Chicago, IL 60640
Phone: 1-312-925-6620

Directed integrated marketing, lifecycle marketing, and account-based marketing (ABM) strategy to optimize the full MQL → SQL funnel, improve conversion rates, and strengthen marketing–sales alignment. Implemented marketing automation (HubSpot, Mailchimp), CRM management, and advanced funnel analytics, including attribution modeling and KPI development. Built dashboards and data visualization frameworks to drive performance insights, while leading A/B testing and experimentation to improve ROI, pipeline growth, and campaign effectiveness. Established and scaled the marketing function, including brand, website, contracts, and customer acquisition infrastructure.

  • Executed outbound campaigns reaching 10,000+ contacts, expanding multi-industry pipeline

  • Grew website traffic +79% YoY and users +104% YoY via SEO and content strategy

  • Increased engagement by 23% and campaign effectiveness by 35% through testing and optimization

IAA
Product Marketing Manager
June 2021 – June 2023
Location: Hybrid
Address: 222 W Merchandise Mart Plaza, Chicago, IL 60654
Phone: 1-708-492-7000

Led product marketing initiatives across multiple SaaS offerings, driving go-to-market (GTM) strategy, demand generation, and sales enablement. Served as the primary owner of the DDI relationship, partnering cross-functionally between corporate headquarters in Chicago and DDI teams in South Carolina to align product strategy, messaging, and campaign execution. Executed integrated, multi-channel marketing programs across email, LinkedIn, and digital channels while leveraging HubSpot for campaign tracking, funnel analytics, and performance optimization.

  • Led GTM strategy, demand generation, and sales enablement across multiple SaaS products

  • Drove 10x ROI on a targeted campaign ($5K → $50K attributed value)

  • Managed email programs reaching 7,000+ customers (22% avg. open rate)

  • Grew LinkedIn audience from 300 → 4,000+ (13x growth)

Dicronite Southwest
Website & Marketing Manager
December 2018 – June 2021
Location: Remote
Address: 1495 W 9th St #201, Upland, CA 91786
Phone: 1-909-982-5100

Led digital marketing and website strategy to unify brand messaging, modernize marketing operations, and build foundational infrastructure to support scalable growth. Directed the development of core marketing systems, including website, CRM, analytics, and social channels, enabling improved digital engagement, lead generation, and operational efficiency.

  • Increased website users by +172% YoY and established full performance tracking

  • Built CRM database to 10,000+ contacts, enabling segmentation and nurture campaigns

  • Developed conversion tracking system with 17,000+ measurable engagement events

Eco Refill Systems
Digital Marketing Manager
December 2017 – December 2018
Location: San Francisco, CA
Address: 4588 E 2nd St, Suite K, Benicia, CA 94510
Phone: 1-707-704-2324

Developed and executed digital marketing strategy to strengthen brand positioning, increase website traffic, and generate qualified inbound leads. Led initiatives across SEO, content marketing, and integrated digital campaigns to improve online visibility and audience engagement. Partnered with leadership to define brand messaging and digital positioning, ensuring consistency across channels while supporting long-term growth strategy.

  • Drove organic growth and inbound engagement through SEO, content development, and digital campaign execution

  • Utilized Google Analytics and campaign performance data to track engagement, measure effectiveness, and optimize marketing performance

  • Collaborated with leadership to define brand messaging and digital strategy, aligning marketing efforts with business objectives

Barneys New York
Client Relationship Manager
August 2012 – 2018
Location: San Francisco, CA
Address: 77 O'Farrell St, San Francisco, CA 94108
Phone: 1-415-268-3500

Managed a high-value client portfolio in a luxury retail environment, delivering personalized, consultative experiences that drove revenue growth, customer retention, and long-term loyalty. Leveraged relationship management and financing strategies to increase purchase size, repeat business, and overall account value.

  • Managed $1M+ book of business, exceeding annual sales targets

  • Ranked #3 company-wide in credit acquisition

  • Drove repeat revenue through relationship management and financing strategies

Education

California State University, East Bay
Hayward, CA
Master of Arts (M.A.), Communications
2021

California State University, East Bay
Hayward, CA
Bachelor of Arts (B.A.), European History
2015

City College of San Francisco
San Francisco, CA
Associate of Arts (A.A.), Sociology
2013

Languages

  • English — C2 (Native/Fluent)

  • Icelandic — A2 (Conversational)

  • Spanish — A2 (Conversational)

  • Tagalog — A1 (Basic)

Core Competencies

Demand Generation • GTM Strategy • Revenue & Funnel Optimization • Lifecycle Marketing • Customer Acquisition & Retention • Performance Marketing (SEO, Paid, CRO) • Lead Generation & Nurturing • Marketing Operations (MOPS) • Marketing Automation • CRM Management • Analytics & Attribution • A/B Testing • Cross-Functional Leadership • Strategic Planning • Digital Transformation

Tools & Platforms

Salesforce • HubSpot • Salesforce Marketing Cloud • Google Analytics (GA4) • Google Ads • LinkedIn Campaign Manager • Mailchimp • Asana • WordPress