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Name: Brandon X. Leon

Headline: Head of Marketing | Multi-Brand Growth Strategist | Global SEO, GTM & Digital Marketing Leader

About: Results-driven marketing executive with 10+ years of experience leading growth initiatives across Fortune 500 organizations and high-growth startups across SaaS, CPG, B2B, automotive, and industrial sectors. Proven track record of building scalable demand generation systems, including global MQL-to-SQL pipelines, marketing automation frameworks, and data-driven lead nurturing programs that improve lead quality and accelerate sales conversion.

Expertise in product marketing, SEO strategy, and performance marketing, with demonstrated success increasing SQL conversion rates, expanding digital audiences, and driving sustained lead growth. Adept at aligning marketing, sales, and product teams to translate demand generation into measurable revenue outcomes.

Experience

DICRONITE®

Vice President of Marketing And Business Development

October 2025 to Present

Location type Remote

Address: 5465 East Terra Linda Way Nampa, Idaho 83687

Phone: 1-800-874-4319

Recruited post-acquisition to integrate marketing operations and establish a scalable global marketing infrastructure for the unified Dicronite® brand. Led the development of a repeatable demand-generation framework supporting international licensees and sales teams.

  • Built and implemented a global MQL → SQL pipeline adopted across the United States, Mexico, Germany, the Netherlands, India, and South Korea, improving lead qualification, pipeline visibility, and sales handoff efficiency.

  • Established a data-driven marketing performance framework, developing 10+ cross-market dashboards to track campaign performance, funnel metrics, and pipeline contribution to support executive decision-making.

  • Led a marketing operations transformation, reorganizing workflows and cross-functional collaboration between marketing, sales, and leadership to improve campaign execution and strategic prioritization.

  • Developed and launched SEO and content-driven growth initiatives, optimizing the website and inbound marketing strategy to increase qualified organic traffic and inbound lead generation.

  • Implemented scalable demand generation and marketing automation processes, creating a foundation for sustained lead growth and improved global marketing alignment.

BEMS

Director of Marketing & Communications

May 2023 to October 2025

Location type Remote

Address: 4753 N Broadway, Chicago, IL 60640

Phone: 1-312-925-6620

Directed integrated marketing and communications strategy to optimize the full MQL → SQL lifecycle, strengthen marketing–sales alignment, and improve demand generation performance.

  • Developed executive-level performance dashboards linking marketing investment directly to SQL generation and pipeline contribution, informing quarterly budget and resource allocation decisions.

  • Designed and implemented an optimized MQL → SQL conversion framework, improving lead qualification standards and sales handoff efficiency.

  • Built automated lead nurture programs to re-engage and warm inactive MQLs, increasing SQL conversion rates by 10%.

  • Applied campaign and funnel performance analysis to reallocate marketing spend toward higher-performing channels, improving overall campaign ROI and pipeline efficiency.

  • Aligned marketing communications, demand generation, and sales enablement initiatives to drive consistent lead growth and measurable revenue impact.

IAA

Product Marketing Manager

June 2021 to June 2023

Location type Hybrid

Address: 222 W Merchandise Mart Plaza, Chicago, IL 60654

Phone: 1-708-492-7000

Led product marketing initiatives for IAA and DDI, executing integrated multi-channel campaigns to strengthen product positioning, increase digital engagement, and drive qualified lead generation.

  • Developed and executed product-focused marketing campaigns across email, LinkedIn, and digital channels to support demand generation and brand visibility.

  • Grew DDI’s LinkedIn audience by 317%, significantly expanding brand reach and strengthening the platform as a lead generation channel.

  • Managed ongoing email marketing and newsletter programs for IAA and DDI, maintaining an average open rate of 22% over a two-year period.

  • Led SEO strategy and website optimization initiatives to improve search rankings and increase qualified organic traffic.

  • Analyzed campaign performance and audience engagement data to refine messaging, optimize channel mix, and improve customer acquisition efficiency.

Dicronite Southwest

Website & Marketing Manager

December 2018 to June 2021

Location type Remote

Address: 1495 W 9th St #201, Upland, CA 91786

Phone: 1-909-982-5100

Led digital marketing and website strategy to unify brand messaging, modernize marketing operations, and improve digital engagement. Directed the development of foundational marketing infrastructure to support growth, operational efficiency, and consistent brand communication.

  • Led the design and launch of a new company website built on WordPress, improving user experience, navigation, and lead capture functionality.

  • Established brand standards and content governance guidelines to ensure consistent messaging across internal communications, marketing materials, and external channels.

  • Implemented Asana as a marketing workflow platform, streamlining campaign management, improving cross-team coordination, and increasing project delivery efficiency.

  • Developed a dedicated RFQ landing page to support contract requests, streamline customer inquiries, and improve lead capture for sales follow-up.

Eco Refill Systems

Digital Marketing Manager

December 2017 to December 2018

Location type San Francisco

Address: 4588 E 2nd St, Suite K, Benicia, California 94510, US

Phone: 1-707-704-2324

Developed and executed the company’s digital marketing strategy to strengthen brand positioning, increase website traffic, and generate qualified leads through SEO, multimedia content, and integrated digital campaigns.

  • Led digital marketing initiatives focused on organic growth, content development, and online engagement, improving website visibility and inbound interest.

  • Utilized Google Analytics and campaign performance data to track engagement, evaluate marketing effectiveness, and guide ongoing optimization efforts.

  • Partnered with company leadership to define brand messaging, digital positioning, and long-term marketing strategy, ensuring consistent communication across digital platforms.

  • Produced multimedia content and event coverage to expand audience reach, reinforce brand presence, and support lead generation efforts.

Barneys New York

Client Relationship Manager

August 2012 to 2018

Location type San Francisco

Address 77 O'Farrell St, San Francisco, CA 94108

Phone 1-415-268-3500

Managed a high-value portfolio in a luxury retail environment, delivering personalized client experiences that drove revenue growth, customer retention, and repeat business.

  • Managed a $1M+ book of business, consistently meeting and exceeding annual sales targets through relationship-driven client engagement.

  • Executed $1,000,000 annual sales plans in 2015 and 2016, achieving aggressive revenue objectives through strategic client development and consultative selling.

  • Ranked #3 company-wide for credit account acquisitions (2012–2018), contributing to increased customer loyalty, repeat purchasing, and long-term client relationships.

Education

California State University - East Bay

25800 Carlos Bee Blvd, Hayward, CA 94542

Master's degree

Communications

2021

California State University - East Bay

25800 Carlos Bee Blvd, Hayward, CA 94542

Bachelor's degree

European History

2015

City College of San Francisco

50 Frida Kahlo Way, San Francisco, CA 94112

Associate of Arts and Sciences - AAS

Sociology

2013

Languages

English C2

Icelandic A2

Spanish A2

Tagalog A1

Marketing Skills

Core Competencies

  • Demand Generation & Pipeline Development (MQL → SQL)

  • Go-to-Market (GTM) Strategy

  • Product Marketing & Positioning

  • Integrated Marketing Strategy

  • Revenue Marketing & Funnel Optimization

  • Global Marketing Strategy

  • Brand Strategy & Brand Management

  • Digital Transformation

  • Customer Acquisition & Retention Strategy

Performance & Growth Marketing

  • Performance Marketing (Paid Media, ROI Optimization)

  • Search Engine Optimization (SEO) & Organic Growth

  • Paid Search (Google Ads / PPC)

  • Paid Social (LinkedIn, Meta)

  • Conversion Rate Optimization (CRO)

  • Lead Generation & Lead Nurturing

  • Account-Based Marketing (ABM)

  • Lifecycle Marketing

Marketing Operations & Analytics

  • Marketing Operations (MOPS)

  • Marketing Automation (HubSpot, Salesforce Marketing Cloud, Mailchimp)

  • CRM Management (Salesforce, HubSpot)

  • Funnel Analytics & Attribution Modeling

  • Marketing Analytics & KPI Development

  • Dashboard Development & Data Visualization

  • A/B Testing & Experimentation

  • Revenue Attribution & Pipeline Reporting

Content & Digital Marketing

  • Content Strategy & Development

  • Inbound Marketing

  • Email Marketing & Automation

  • Website Strategy & Optimization (WordPress, Squarespace)

  • Social Media Strategy & Management

  • Influencer & Partnership Marketing

  • Omni-Channel Marketing Campaigns

  • Corporate Communications

Leadership & Strategy

  • Cross-Functional Leadership (Marketing, Sales, Product)

  • Executive Stakeholder Management

  • Strategic Planning & Roadmapping

  • Team Building & Talent Development

  • Budgeting & Forecasting

  • Change Management & Process Optimization

  • Global Team & Agency Management

Product & Customer Strategy

  • Product Lifecycle Management

  • Market Research & Competitive Analysis

  • Customer Insights & Segmentation

  • Customer Experience (CX) Strategy

  • Sales Enablement

  • Pricing & Packaging Strategy

Tools & Platforms

  • HubSpot Marketing Hub

  • Salesforce CRM & Salesforce Marketing Cloud

  • Google Analytics (GA4)

  • Google Ads

  • LinkedIn Campaign Manager

  • Asana (Project Management)

  • WordPress & CMS Platforms

  • Mailchimp

  • Marketing Automation Platforms