Everything underneath the four builds.

Moved a live marketing operation between platforms — data and contact mapping, campaign and workflow rebuild, Email Studio and Automation Studio configuration, and the integrations that kept records in sync during the cutover.

One reporting surface pulling Google, LinkedIn, Twitter, HubSpot, Salesforce Marketing Cloud and the internal request form together, so campaign performance could be read in a single place instead of six.

Ran the CRM and automation stack end to end — lifecycle email, nurture, lead capture, list hygiene and reporting for the sales and marketing teams.

Built the contact database and stood it up on a working CRM with Mailchimp, then ran segmented campaigns against it. There was no list and no system before this.

Implemented Asana, HubSpot automation and AI-assisted workflows across BEMS and its partner brands to standardise lead handling and cut manual coordination between teams.

Built a customer-facing support hub inside Salesforce — articles, FAQs and product documentation — to take repeat questions out of the sales team's inbox.

Wrote the standard for campaign setup, optimisation and performance tracking, then rolled it out across the client portfolio so every brand ran search the same way. Lifted lead generation and measurable project volume across the book.

A reusable template covering steps, deliverables and timelines, used to align stakeholders and take campaigns from concept to launch consistently across multiple client brands.

No leads, no outreach and no structure on day one. Built the prospecting motion — targeted email, trade show engagement and consistent follow-up — into a pipeline the business could forecast against.

Ran paid search across four state markets — Wisconsin, West Virginia, Florida and Massachusetts — with keyword research, ad copy, competitor analysis, conversion tracking and continuous optimisation.

Integrated Google, email and social push into northern Florida dealerships around revised pricing, with A/B testing across both ads and email to find the message that moved them.

Google and email programme introducing dealerships and banks to DDI's services and revised pricing, built around a value argument rather than a product feature list.

Email programme built on a real deadline — impending DMV cutovers — using the urgency of the date rather than generic product messaging to get dealerships and banks to act.

Ran a global brand campaign across LinkedIn, Twitter and Facebook through the opening months of the pandemic, balancing expansion messaging against genuine concern for the translator network on the ground.

Launched and ran the thought-leadership section end to end, coordinating design, sales, legal, copywriting and distribution across two organisations for every piece.

Owned seven separate newsletters — Georgia, South Carolina, Florida, Minneapolis, Wisconsin, Indiana and ELT — each with its own audience, regulatory context and publishing rhythm.

Four announcements — the corporate office expansion, Massachusetts EVR, and electronic lien and title launches in Indiana and West Virginia — each requiring legal review, stakeholder sign-off and coordinated distribution.

Managed the partnership infographic with the Texas business development team, coordinating a graphic designer through review cycles on both the IAA and USAA sides.

Led brand strategy, information design and delivery for the Enterprise partnership piece, working across two organisations' business development teams.

Developed and ran the client newsletter, curating the content and building the backlink and social distribution that fed traffic back to the site.

Led the design team on a regulatory update programme for the insurance auto auction sector, plus the backlink and social channel work that gave it reach beyond the existing list.

Managed release of regulatory updates across visual content, publication scheduling and coordination with legal, copywriters and internal stakeholders.

Directed the design and print production behind every campaign — managing the creative resource rather than making the assets, and keeping output consistent across two brands.

Repositioned the mark during the site redesign to make the regional connection explicit and give the Southwest operation a visual identity distinct from the parent brand.

Owned the full cycle — strategic planning, booth design and layout, pre-show promotion, on-floor lead capture, post-show follow-up and ROI measurement against spend.

Ran the joint floor presence for two brands under one strategy, developing booth design and promotional material that let each keep its identity while sharing the stand.

Managed design and development, installed analytics so performance could be measured at all, and sourced licensed imagery to replace what was there.

Led the build alongside a developer and owned everything on top of it — search, content and analytics — for a San Francisco tech brand with essentially no digital footprint.

Introduced conversational support to answer common questions instantly and route quote requests, turning a static site into something that captured intent.

Rebuilt the product presence on LinkedIn with the marketing team — clearer descriptions, better visuals — and turned a static page into a channel that generated demand.

Took the company page from a standing start past 1,000 followers in April 2022 and past 2,000 in April 2023, on consistent publishing rather than paid promotion.

Launched and ran LinkedIn, Twitter and Facebook for two companies that had none — used for employer brand and recruiting as much as demand, and followed by industry names including Space Tech Expo USA and Ceramics Expo.

Built the working process that let photographers, graphic designers, marketers and web developers deliver integrated assets together instead of in sequence.

Collaborated on the digital exhibit for Marion Coleman's story quilts — conducted the interviews and designed the site that carried the exhibit online.

Produced a short documentary from the Society's photo collection and Oakland Tribune and Daily Review archives, with an interactive companion piece for the source newspapers.