Websites built around the business behind them.
Built for industrial precision.
A useful website does more than look like the business. It helps people understand what the business offers, why it matters, and what to do next. Across large organizations, technical brands, and independent businesses, I’ve worked on digital experiences that make complex offerings clearer and give each audience a path forward.
Selected website work
IAA
Digital marketing and content work within a large automotive marketplace, where clarity has to serve different audiences at scale.
Visit IAA → 02DDI Technology
Product messaging and digital experiences for technology serving automotive dealers and financial institutions.
Visit DDI Technology → 03Eco Refill Solutions
A web presence explaining a refillable cooking oil model and the practical value of reducing packaging waste.
Visit Eco Refill Solutions → 04Dicronite
A digital presence that helps technical buyers understand a specialized dry film lubrication process and find a path to request a quote.
Visit Dicronite → 05Dicronite Southwest
Website and marketing work connecting a regional industrial operation with the industries and customers it serves.
Visit Dicronite Southwest → 06Brand Elevate Marketing Solutions
The agency website: a place to explain what BEMS does, show its work, and start conversations with prospective clients.
Visit BEMS → 07Tally Body
A coaching website that introduces the person behind the business, explains four ways to work together, and guides visitors toward an application.
Visit Tally Body → 08Golden Crown Jewelers
A digital home for a family jeweler on Chicago’s Jewelers Row, connecting its history, collections, custom design process, and in-house repairs.
Visit Golden Crown Jewelers → 09Q4 Bridges
A website for an angel investor, designed to introduce his investment perspective and make it easier for founders and potential partners to connect.
Visit Q4 Bridges →
Dicronite
A path to a quote for technical buyers
The projectA digital presence that helps technical buyers understand a specialized dry film lubrication process and find a path to request a quote.
Explore the Dicronite website →
Tally Body
Building a website around the way a coach actually works
The clientTally Body is a Chicago based strength and physique coaching business founded by Angelique Antigone Tally. Its coaching is personal: clients begin with a conversation and assessment, then receive a plan shaped around their goals, experience, and daily life. The website needed to make that approach clear to someone meeting the business for the first time.
What I builtThrough Brand Elevate Marketing Solutions, I designed, built, and manage a website that connects Tally Body’s story to the practical questions a prospective client has: Is this for me? Which service fits my goals? What happens if I reach out?
I organized the site around four coaching services: personal training, nutrition coaching, bodybuilding coaching, and online coaching. Each has a clear path to learn more and apply. The copy gives Angelique room to speak with the honesty and encouragement that define her coaching, while the application helps her understand a prospective client’s goals before the first conversation.
The resultA clearer digital home for Tally Body: one that presents the person behind the business, explains the services, and gives visitors a straightforward way to take the next step.
Explore the Tally Body website →
Golden Crown Jewelers
Bringing a Chicago jewelry legacy online
The clientGolden Crown Jewelers has been part of Chicago’s Jewelers Row since 1975. The family business is known for personal guidance, custom design, fine jewelry, and repairs completed at its own bench. Its website needed to convey the care customers experience when they walk into the shop.
What I builtThrough Brand Elevate Marketing Solutions, I designed and built a website that brings Golden Crown’s history and services together in one place. Visitors can browse jewelry by category, learn how a custom piece moves from the first conversation to the final fitting, and see what to expect when bringing in a repair.
The site also makes a lower level storefront easier to find. Clear visit information and directions help customers reach the shop, while consultation links give those planning a custom piece a direct way to start.
The resultA digital presence that reflects both sides of Golden Crown: a long established Chicago jeweler and a family business still working closely with each customer.
Explore the Golden Crown Jewelers website →
Q4 Bridges
A digital business card for an angel investor
The projectThrough Brand Elevate Marketing Solutions, I built a simple website for Michael Daley that served as a digital business card. It introduced his background and Q4 Bridges’ focus on legacy, family wealth, and planning for clients in the later stages of life.
Explore the Q4 Bridges website →
DDI Help Center
A help page in Salesforce for DDI Technology users
The projectAt IAA, I led the development of a tailored Help page in Salesforce for DDI Technology, offering diverse support resources like articles, FAQs, and documentation.
What it doesThis comprehensive tool was designed to address unique user needs, enriching the Salesforce experience for DDI Technology users.
Dicronite Southwest
Website development and design
The projectI managed the development and design of Dicronite Southwest's website, improving functionality and visuals.
What it includedTasks included installing Google Analytics for performance tracking and sourcing licensed images.
Explore the Dicronite Southwest website →
Eco Refill Systems
The future of packaged oil
The projectAt Eco Refill Systems, I led website development with another developer, focusing on design, SEO, content marketing, and analytics.
Driving trafficAdditionally, I managed social media to boost website traffic.
See the social media work →
Stitching Russell City Stories
Story quilts by Marion Coleman
The exhibitIn 2015, Marion Coleman crafted captivating story quilts honoring Russell City, blending research with personal experiences.
Its legacyDisplayed in "Stitching Russell City Stories," the quilts made a profound impact, with four donated to the Historical Society, preserving their significance, while the rest remain with Marion for future exhibitions.
Need a website that explains what you do?
Tell me about your business and what the site needs to do. I'll reply within two business days.