You don’t need another agency.
You need a plan for
coatings.
Strategy · Marketing operations · Demand generation
I have been the first marketing hire four times, in industries nobody volunteers for. These sessions are that experience without the headcount — a straight read on what to build first, what to ignore, and what it is actually going to take.
Currently booking for next month · Remote, or Chicago in person
Marketing functions built from zero
Years in revenue marketing
Organizations, SaaS to salvage auctions
Minutes in a working session
Three situations I get called into
If one of these reads like your company, a session will be worth the hour. If none of them do, say so in the form and I will tell you straight.
There is no marketing function yet
You have been selling on relationships and referrals, and it worked. Now there is a number to hit and nobody owns it. You need to know what the first hire, the first system and the first campaign should be — in that order.
The team is busy but nothing compounds
Content goes out. Trade shows happen. None of it connects to pipeline, and the CRM tells a different story every week. The plumbing needs fixing before you spend another dollar on top of it.
Technical buyers, long cycles
Twelve-month decisions, engineers doing the evaluating, and a sales team that will not touch the CRM. The generic B2B playbook falls apart here. This is the terrain I have spent my career in.
Three ways to work together
No retainers you cannot leave, no discovery phase you pay for. Pick the size of the problem.
One call, one problem, a straight answer. You send the context ahead of time; I come back with what I would do first and why.
- 90-minute working session, recorded if you want it
- Pre-read of your site, stack and current numbers
- Written recap with a prioritized first move
- Two weeks of follow-up questions by email
A full read of the function as it exists today and a plan for the next two quarters — where pipeline actually comes from, what to stop, what to build.
- Everything in the diagnostic
- Audit of stack, data and attribution
- GTM and demand plan, quarter by quarter
- Hiring sequence with budget ranges
- Two review calls as you put it in motion
Standing time for teams already building. Two calls a month, async in between, and a set of experienced eyes on the work before it ships.
- Two calls a month
- Async access between calls
- Reviews of campaigns, copy and reporting
- Vendor and candidate vetting
- Month to month — cancel any time
Four steps, no theatre
Send the context
A short intake form plus whatever you already have — the deck, the numbers, screenshots of the CRM. I would rather read it than have you explain it.
We meet
Ninety minutes, camera on, recorded if you want it. No slides. We work the actual problem.
You get it in writing
Within three business days: what I would do first, second and third, with the reasoning attached so you can argue with it.
Follow-up
Two weeks of email for the questions that only show up once you start moving.
16:9 · send the file or the YouTube id
“Pull quote goes here — one recommendation from the reviews page, three lines at most, about how the function got built.”
Before you book
Do you do the work, or just tell us what to do?
We already have an agency. Is this a conflict?
Are you available for full-time roles?
Which industries do you actually know?
How quickly can we start?
What do you need from us before the call?
Tell me what is broken
The more context you send now, the less of the session gets spent on background. Everything here stays between us.
- 01You send this form
- 02I reply within one business day with times and a price
- 03You confirm, and I start reading before we meet
Next openings: next month
Got it.
I read these myself and reply within one business day with times and a price. If it is urgent, say so in a follow-up email and I will move it up.