Trade shows
Built for the show floor.
Trade show presence for Dicronite Southwest in 2024, and for DDI Technology and IAA from 2021 to 2023 — from strategic planning and booth design to pre-show promotion and the follow-up after the doors close.
2024 International Fastener Expo
Booth 551 · Mandalay Bay, Las Vegas
The showDicronite Southwest exhibited at the 2024 International Fastener Expo in Las Vegas — Booth 551, Mandalay Bay Halls B & C, September 10–11. It is North America's premier trade show for fasteners, machinery, tooling and industrial products, attracting thousands of attendees from over 30 countries.
The campaignI planned and published the campaign around the show: an announcement inviting buyers to schedule meetings in advance, live posts from the show floor, and a thank-you follow-up to everyone who visited the booth — each with its own matching graphic.
Commercial UAV Expo
September 3–5, 2024 · Caesars Forum, Las Vegas
The showDicronite Southwest attended the Commercial UAV Expo at Caesars Forum in Las Vegas, September 3–5, 2024 — walking the show to connect with industry professionals.
The campaignAhead of the show I published an invitation for attendees to schedule a meeting with our team, with a matching graphic and a QR code to book time.
DDI trade shows
Product Marketing Manager
The roleAs DDI's Product Marketing Manager from 2021 to 2023, I led strategic planning and execution of our trade show presence, focusing on maximizing brand impact and engagement.
How we did itCollaborating with marketing teams, I developed compelling visual content, including booth designs and promotional materials, ensuring our unique value proposition stood out and resonated with our audience.
See the sales and booth materials →
IAA trade shows
Cross-branded strategy
The strategyI played a pivotal role in driving the cross-branded trade show strategy to elevate DDI's and IAA's visibility.
What we builtCollaborating closely with marketing teams, I led the development of visually stunning content to communicate our unique value proposition and innovative solutions. This included creating captivating booth designs and impactful promotional materials to differentiate us and leave a lasting impression on our audience.
See the campaigns around the shows →Want your booth to stand out on the show floor?
Tell me which shows you're planning and what you want out of them. I'll reply within two business days.