Case study · 2026
SunSplash Thongers Weekend 2026
Event Branding, Drone Videography & Social Content
The event
A weekend of sun, friendship & community
SunSplash Thongers Weekend brings together an international community for a weekend of sunshine, friendship, and activities in Fort Lauderdale Beach, Florida.
For the 2026 event, I developed brand standards and produced video content to give the weekend a consistent, recognizable visual identity.
My role
- Brand standards and visual direction
- Drone videography and aerial cinematography
- On-site event filming
- Event film editing and post-production
- Short-form reels for Instagram and other social channels
- Consistent branding across video formats
Brand standards
One look, every screen
A logo, two core colors and a simple type system, built into ready-to-use overlays for the event film and the reels so every piece of video reads as SunSplash at a glance.
Logo
Color · click a swatch to copy
Typography
Bold. Condensed.
Sans-serif.
Rules
- Overlay goes on top of every video: 16:9 for YouTube, 9:16 for Instagram Reels.
- The overlay ghosts the edges to pull attention to the middle of the frame.
- Titles: white with a black drop shadow on dark footage; SunSplash Blue or black on light footage.
- Calls to action: SunSplash Blue text on a SunSplash Yellow pill, no drop shadow.
- Safe zones keep text clear of the player controls and app buttons.
- Reels: keep all text inside the white area of the safe zone, clear of the top and bottom bands, the side margins and the lower-right corner where Instagram’s buttons sit.
YouTube template · 16:9
Reels template · 9:16
How to use the Reels template
Place the overlay on top
Lay IG_Reels_Overlay.png (1080 × 1920) over the video. Its ghosted edges pull attention to the middle of the frame.
Check text with the safe zone
Add IG_Reels_SafetyZone.png for a moment and keep every word out of the red areas. Delete it once the text is placed.
Match the text to the footage
Dark footage: white title with a black drop shadow. Light footage: SunSplash Blue (#0065BD) or black title. The call to action is always blue text on a yellow pill, no shadow.
The full one-page guide, with every spec in one place.
Reels instructions (PDF)How to use the YouTube template
Place the overlay on top
Lay YouTube_Overlay.png (3840 × 2160) over the video file.
Keep text out of the red
If you add text, check it with YouTube_SafeZone.png and avoid the very bottom, where the playback controls sit. Delete it once the text is placed.
See it on the footage
The ghosted edges focus attention on the middle of the screen. Titles follow the same rules as Reels: white with a black drop shadow on dark footage, SunSplash Blue or black on light.
The full one-page guide, with every spec in one place.
YouTube instructionsThe event film
The weekend, from the air and on the sand
Filmed on the ground and by drone across the weekend, then edited into a single event film carrying the SunSplash overlay.
SunSplash Thongers Weekend · 2026Filmed & edited by Brandon X. Leon
Social reels
The same identity, made vertical
Short-form cuts for Instagram and other social channels, each built on the reels template so the look stays consistent from the film to the feed.
Selected stills
Beach, venue & atmosphere
Frames from the edit: aerial views, the beach, venue details and friends together.
For attendees
Were you there? Get the files.
Files from SunSplash Thongers Weekend 2026 are shared with attendees in a private Google Drive folder.
- Open the folder while signed in to your Google account.
- If you don’t have access yet, click “Request access”.
- Once I confirm you attended, I’ll add you to the folder.
Planning an event or building a brand?
Let’s create content that brings your experience to life.
This case study covers the 2026 weekend. The organizer’s website now promotes the 2027 event; dates, bookings and guest passes are handled there.