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Name: Brandon X. Leon

Headline: Revenue Marketing Leader | Driving Pipeline, GTM Strategy, and Funnel Optimization

About: Revenue and growth marketing leader with 10+ years of experience driving pipeline, GTM strategy, and funnel optimization across SaaS, B2B, and industrial markets. Proven track record of building scalable marketing systems that connect demand generation, lifecycle marketing, and operations directly to revenue outcomes.

Experience

DICRONITE®
Vice President of Marketing and Business Development
October 2025 – Present
Location: Remote
Address: 5465 East Terra Linda Way, Nampa, ID 83687
Phone: 1-800-874-4319

Led global marketing strategy, go-to-market (GTM) strategy, and demand generation & pipeline development (MQL→SQL). Directed integrated marketing strategy, revenue marketing, and funnel optimization across 7+ countries. Built marketing operations (MOPS), CRM management (Salesforce), and marketing automation (HubSpot, Salesforce Marketing Cloud) to improve revenue attribution, pipeline reporting, and customer acquisition & retention strategy. Led cross-functional leadership, executive stakeholder management, and global team & agency management.

  • Generated 80+ qualified inbound leads in a 6-month period (Oct 2025–Mar 2026) through SEO and website optimization, contributing to six-figure pipeline growth

  • Influenced $150K+ in pipeline and closed revenue, including a $50K+ aerospace account and multiple mid-market deals

  • Managed pipeline opportunities ranging from $400 to $19K+, supporting consistent revenue generation across aerospace, manufacturing, and medical sectors

  • Built end-to-end marketing-to-revenue attribution, increasing visibility into lead value, conversion rates, and ROI from inbound channels

  • Scaled a global MQL → SQL pipeline across the U.S., Mexico, Germany, Netherlands, India, and South Korea, improving lead qualification and sales handoff efficiency

  • Developed and executed a content and SEO-driven growth strategy, increasing qualified organic traffic and inbound demand

BEMS
Director of Marketing & Communications
May 2023 – October 2025
Location: Remote
Address: 4753 N Broadway, Chicago, IL 60640
Phone: 1-312-925-6620

Directed integrated marketing strategy, lifecycle marketing, and account-based marketing (ABM) to optimize lead generation & nurturing and conversion rate optimization (CRO). Implemented marketing automation (HubSpot, Mailchimp), CRM management, and funnel analytics & attribution modeling. Built dashboard development & data visualization, marketing analytics & KPI development, and A/B testing & experimentation to improve ROI optimization and pipeline growth.

  • Increased SQL conversion rates by 10% by optimizing the MQL → SQL funnel and improving lead qualification and sales handoff efficiency

  • Grew website traffic to 1,700+ annual visits (+79% YoY) and 1,500+ unique visitors (+104% YoY) through SEO and content strategy

  • Executed outbound campaigns reaching 10,000+ targeted contacts, expanding pipeline across multiple industries

  • Built the marketing function from the ground up, including website, brand, contracts, and acquisition infrastructure

  • Reallocated marketing spend based on performance insights, increasing campaign ROI and pipeline efficiency

  • Launched automated lead nurture programs to re-engage inactive leads, improving conversion rates and pipeline velocity

IAA
Product Marketing Manager
June 2021 – June 2023
Location: Hybrid
Address: 222 W Merchandise Mart Plaza, Chicago, IL 60654
Phone: 1-708-492-7000

Led product marketing & positioning, product lifecycle management, and pricing & packaging strategy. Executed omni-channel marketing campaigns including paid search (Google Ads / PPC), paid social (LinkedIn Campaign Manager, Meta), SEO & organic growth, and email marketing & automation. Improved customer insights & segmentation, customer experience (CX) strategy, and sales enablement using Google Analytics (GA4) and campaign performance data.

  • Drove measurable pipeline impact through campaign tracking in HubSpot, including a $5K campaign generating ~$50K in attributed transaction value (10x ROI)

  • Managed email marketing and newsletter programs supporting four SaaS products, distributing to 7,000+ banks and dealerships with an average 22% open rate

  • Owned the end-to-end product marketing relationship with DDI, aligning messaging, campaigns, and GTM execution across both organizations

  • Grew DDI’s LinkedIn audience from ~300 to 4,000+ followers (13x growth), increasing brand visibility and engagement

  • Developed and executed integrated, multi-channel campaigns across email, LinkedIn, and digital channels to drive demand generation

  • Led SEO strategy and website optimization, increasing qualified organic traffic and improving search visibility

  • Analyzed campaign and funnel performance data to refine messaging, optimize channel mix, and improve customer acquisition efficiency

  • Defined product positioning and messaging across SaaS offerings to improve conversion and sales alignment

  • Partnered with sales to develop enablement materials and support GTM execution

Dicronite Southwest
Website & Marketing Manager
December 2018 – June 2021
Location: Remote
Address: 1495 W 9th St #201, Upland, CA 91786
Phone: 1-909-982-5100

Led digital transformation, website strategy & optimization (WordPress, Squarespace), and inbound marketing. Managed content strategy & development, social media strategy & management, and corporate communications. Implemented Asana (project management), change management & process optimization, and marketing collateral to improve lead generation, branding & identity, and customer engagement.

  • Built the company’s digital marketing foundation from the ground up, including website, brand standards, CRM, and social channels, creating a scalable infrastructure for growth

  • Implemented Google Analytics and tracking infrastructure, increasing annual active users by 4,200 (+172% YoY) and establishing full visibility into website performance

  • Built and scaled a CRM database to 10,000+ contacts (10,353), enabling customer segmentation, engagement tracking, and outbound/nurture campaigns

  • Developed website tracking and conversion infrastructure, growing measurable engagement from 0 to 17,000+ tracked events, enabling structured funnel development

  • Led the design and launch of a WordPress website, implementing lead capture and RFQ functionality to support inbound demand and sales follow-up

  • Grew LinkedIn presence from 0 to 879 followers (2019–2021) within the aerospace industry, establishing early brand visibility and audience growth

  • Implemented Asana-based workflows to streamline campaign execution, improving cross-team coordination and delivery efficiency

Eco Refill Systems
Digital Marketing Manager
December 2017 – December 2018
Location: San Francisco, CA
Address: 4588 E 2nd St, Suite K, Benicia, CA 94510
Phone: 1-707-704-2324

Developed performance & growth marketing strategy including SEO, influencer & partnership marketing, and omni-channel campaigns. Conducted market research & competitive analysis to inform brand strategy & brand management. Leveraged marketing automation platforms, dashboard reporting, and KPI tracking to improve marketing analytics, digital engagement, and pipeline performance.

  • Drove organic growth and inbound engagement through SEO, content development, and digital campaign execution

  • Utilized Google Analytics and campaign performance data to track engagement, measure effectiveness, and optimize marketing performance

  • Collaborated with leadership to define brand messaging and digital strategy, aligning marketing efforts with business objectives

  • Produced multimedia content and event coverage to expand audience reach, strengthen brand presence, and support lead generation

Barneys New York
Client Relationship Manager
August 2012 – 2018
Location: San Francisco, CA
Address: 77 O'Farrell St, San Francisco, CA 94108
Phone: 1-415-268-3500

Managed $1M+ portfolio using CRM management, customer insights & segmentation, and customer experience (CX) strategy to drive retention and revenue. Executed consultative selling, business development, and customer acquisition & retention strategies. Ranked #3 in credit acquisition, supporting long-term client relationships and revenue growth.

  • Managed a $1M+ book of business, consistently exceeding annual sales targets

  • Executed $1M annual sales plans, achieving aggressive revenue goals through consultative selling

  • Opened an average of 47 credit accounts per year, leveraging financing strategies to increase purchase size and repeat sales

  • Ranked #3 company-wide in credit acquisition, driving customer retention and long-term revenue growth

Education

California State University, East Bay
Hayward, CA
Master of Arts (M.A.), Communications
2021

California State University, East Bay
Hayward, CA
Bachelor of Arts (B.A.), European History
2015

City College of San Francisco
San Francisco, CA
Associate of Arts (A.A.), Sociology
2013

Languages

  • English — C2 (Native/Fluent)

  • Icelandic — A2 (Conversational)

  • Spanish — A2 (Conversational)

  • Tagalog — A1 (Basic)

Core Competencies

Demand Generation • GTM Strategy • Revenue & Funnel Optimization • Lifecycle Marketing • Customer Acquisition & Retention • Performance Marketing (SEO, Paid, CRO) • Lead Generation & Nurturing • Marketing Operations (MOPS) • Marketing Automation • CRM Management • Analytics & Attribution • A/B Testing • Cross-Functional Leadership • Strategic Planning • Digital Transformation

Tools & Platforms

Salesforce • HubSpot • Salesforce Marketing Cloud • Google Analytics (GA4) • Google Ads • LinkedIn Campaign Manager • Mailchimp • Asana • WordPress