Results-driven marketing executive with 10+ years of experience leading growth initiatives across Fortune 500 organizations and high-growth startups in SaaS, CPG, B2B, automotive, and industrial sectors. Proven track record of building scalable demand generation systems, including global MQL-to-SQL pipelines, marketing automation frameworks, and data-driven lead nurturing programs that improve lead quality and accelerate sales conversion. Experienced in product marketing placement, SEO strategy, and performance marketing, with demonstrated success increasing SQL conversion rates, expanding digital audiences, and driving sustained lead growth. Adept at aligning marketing, sales, and product teams to translate demand generation into measurable revenue outcomes.

Skill: Launches, Marketing Campaign Plans, Positioning (Marketing), Digital Transformation, Performance Marketing, Conference Presentations, Skilled Multi-tasker, Content Strategy, Teamwork, Communication, Brand Strategy, Director Level, Marketing Materials, Creative Problem Solving, Product Management, Go-to-Market Strategy, Search Engine Optimization (SEO), Project Management, Asana, Cross-functional Team Leadership, Brand Marketing, Software Project Management, International Project Management, Digital Marketing, Email Marketing, HubSpot Marketing Hub, Squarespace, Mailchimp, Marketing Analytics, Information Graphics, B2B Marketing, Advertising, Product Marketing, WordPress, Salesforce Marketing Cloud, Salesforce, Campaign Management, Trade Shows, Corporate Communications, Omni-Channel Marketing, Social Media Marketing, Influencer Marketing, Brand Management, Google Analytics, Online Advertising, Google AdWords, Print Advertising, Magazine Design, Print Design, Production Management, Team Building, Management, Customer Service, Customer Satisfaction, Customer Experience, Customer Support, Customer Retention, Customer Insight, Retail Sales, Retail Loss Prevention, Loss Mitigation, Budgeting, Time Management, Merchandising, Visual Communication, Visual Merchandising, Sales, Business Development, Brand Awareness, Website Design, Development, Photography, Videography, Exhibition Curation, Historical Research, Storytelling, Community Engagement.

Name: Brandon X. Leon

Headline: Revenue Marketing Leader | Driving Pipeline, GTM Strategy, and Funnel Optimization

About: Results-driven marketing executive with 10+ years of experience leading growth initiatives across Fortune 500 organizations and high-growth startups across SaaS, CPG, B2B, automotive, and industrial sectors. Proven track record of building scalable demand generation systems, including global MQL-to-SQL pipelines, marketing automation frameworks, and data-driven lead nurturing programs that improve lead quality and accelerate sales conversion.

Expertise in product marketing, SEO strategy, and performance marketing, with demonstrated success increasing SQL conversion rates, expanding digital audiences, and driving sustained lead growth. Adept at aligning marketing, sales, and product teams to translate demand generation into measurable revenue outcomes.

Experience

DICRONITE®

Vice President of Marketing And Business Development

October 2025 to Present

Location type Remote

Address: 5465 East Terra Linda Way Nampa, Idaho 83687

Phone: 1-800-874-4319

Recruited post-acquisition to integrate marketing operations and establish a scalable global marketing infrastructure for the unified Dicronite® brand. Led the development of a repeatable demand-generation framework supporting international licensees and sales teams.

• Generated 80+ qualified inbound leads in a 6-month period (Oct 2025–Mar 2026) through SEO and website marketing, contributing to six-figure pipeline growth

• Influenced $150K+ in pipeline and closed revenue, including a $50K+ aerospace account and multiple mid-market deals

• Managed opportunities with deal sizes ranging from $400 to $19K+, supporting consistent revenue generation across aerospace, manufacturing, and medical sectors

• Built marketing-to-revenue attribution, enabling visibility into lead value, conversion rates, and ROI from inbound channels

• Built and scaled a global MQL → SQL pipeline across the U.S., Mexico, Germany, Netherlands, India, and South Korea, improving lead qualification and sales handoff efficiency

• Developed SEO and content-driven growth strategy to increase qualified organic traffic and inbound lead generation

BEMS

Director of Marketing & Communications

May 2023 to October 2025

Location type Remote

Address: 4753 N Broadway, Chicago, IL 60640

Phone: 1-312-925-6620

Directed integrated marketing and communications strategy to optimize the full MQL → SQL lifecycle, strengthen marketing–sales alignment, and improve demand generation performance.

• Built and optimized the MQL → SQL funnel, increasing SQL conversion rates by 10% and improving lead qualification and sales handoff efficiency.

• Grew website traffic to 1,700+ annual visits (+79% YoY) and 1,500+ unique visitors (+104% YoY) through SEO and content strategy

• Executed outbound campaigns reaching 10,000+ targeted contacts, expanding pipeline across multiple industries

• Built the marketing function from the ground up, including website, brand, contracts, and customer acquisition infrastructure

• Reallocated marketing spend based on performance insights, increasing campaign ROI and overall pipeline efficiency

• Launched automated lead nurture programs to re-engage inactive leads, improving conversion rates and pipeline velocity

IAA

Product Marketing Manager

June 2021 to June 2023

Location type Hybrid

Address: 222 W Merchandise Mart Plaza, Chicago, IL 60654

Phone: 1-708-492-7000

Led product marketing initiatives for IAA and served as the primary owner of the DDI relationship, working cross-functionally between corporate headquarters in Chicago and DDI teams in South Carolina. Traveled regularly between locations to align product strategy, marketing execution, and sales enablement efforts.

• Drove measurable pipeline impact through campaign tracking in HubSpot, including a $5,000 campaign that generated ~$50,000 in attributed transaction value

• Managed newsletter and email marketing programs supporting four SaaS products, distributing to 7,000+ banks and dealerships while maintaining an average 22% open rate

• Owned the end-to-end product marketing relationship with DDI, aligning messaging, campaigns, and GTM execution across both organizations

• Grew DDI’s LinkedIn audience from ~300 to 4,000+ followers (13x growth)

• Developed and executed integrated, multi-channel marketing campaigns across email, LinkedIn, and digital channels to drive demand generation and brand visibility

• Led SEO strategy and website optimization initiatives to increase qualified organic traffic and improve search visibility

• Analyzed campaign and funnel performance data to refine messaging, optimize channel mix, and improve customer acquisition efficiency

Dicronite Southwest

Website & Marketing Manager

December 2018 to June 2021

Location type Remote

Address: 1495 W 9th St #201, Upland, CA 91786

Phone: 1-909-982-5100

Led digital marketing and website strategy to unify brand messaging, modernize marketing operations, and improve digital engagement. Directed the development of foundational marketing infrastructure to support growth, operational efficiency, and consistent brand communication.

• Built the company’s digital marketing foundation from the ground up, including website, brand standards, CRM, and social channels, creating a scalable infrastructure for growth.

• Implemented Google Analytics and tracking infrastructure, increasing annual active users by 4,200 (+172% YoY) and establishing full visibility into website performance.

• Built and scaled a CRM database to 10,000+ contacts (10,353), enabling visibility into customer engagement and supporting outbound and nurture campaigns.

• Developed website tracking and conversion infrastructure, growing measurable engagement from 0 to 17,000+ tracked events, enabling the creation of a structured marketing funnel.

• Led the design and launch of a WordPress website, implementing lead capture and RFQ functionality to support inbound demand and sales follow-up.

• Grew LinkedIn presence from 0 to 879 followers (2019–2021) within the aerospace industry, establishing initial brand visibility and audience growth.

• Implemented Asana-based workflows to streamline campaign execution, improving cross-team coordination and delivery efficiency.

Eco Refill Systems

Digital Marketing Manager

December 2017 to December 2018

Location type San Francisco

Address: 4588 E 2nd St, Suite K, Benicia, California 94510, US

Phone: 1-707-704-2324

Developed and executed the company’s digital marketing strategy to strengthen brand positioning, increase website traffic, and generate qualified leads through SEO, multimedia content, and integrated digital campaigns.

• Led digital marketing initiatives focused on organic growth, content development, and online engagement, improving website visibility and inbound interest.

• Utilized Google Analytics and campaign performance data to track engagement, evaluate marketing effectiveness, and guide ongoing optimization efforts.

• Partnered with company leadership to define brand messaging, digital positioning, and long-term marketing strategy, ensuring consistent communication across digital platforms.

• Produced multimedia content and event coverage to expand audience reach, reinforce brand presence, and support lead generation efforts.

Barneys New York

Client Relationship Manager

August 2012 to 2018

Location type San Francisco

Address 77 O'Farrell St, San Francisco, CA 94108

Phone 1-415-268-3500

Managed a high-value portfolio in a luxury retail environment, delivering personalized client experiences that drove revenue growth, customer retention, and repeat business.

• Managed a $1M+ book of business, consistently meeting and exceeding annual sales targets through relationship-driven client engagement

• Executed $1,000,000 annual sales plans in 2015 and 2016, achieving aggressive revenue goals through consultative selling and client development

• Opened an average of 47 credit accounts per year (2012–2018), with average credit limits ranging from $5,600 to $20,000, leveraging financing strategies to increase purchase size and drive repeat sales

• Ranked #3 company-wide in credit account acquisitions, contributing to increased customer retention, loyalty, and long-term revenue growth

• Delivered high-touch, personalized client experiences in a luxury retail environment, driving repeat business and customer lifetime value

Education

California State University - East Bay

25800 Carlos Bee Blvd, Hayward, CA 94542

Master's degree

Communications

2021

California State University - East Bay

25800 Carlos Bee Blvd, Hayward, CA 94542

Bachelor's degree

European History

2015

City College of San Francisco

50 Frida Kahlo Way, San Francisco, CA 94112

Associate of Arts and Sciences - AAS

Sociology

2013

Languages

English C2

Icelandic A2

Spanish A2

Tagalog A1

Marketing Skills

Core Competencies

• Demand Generation & Pipeline Development (MQL → SQL)

• Go-to-Market (GTM) Strategy

• Product Marketing & Positioning

• Integrated Marketing Strategy

• Revenue Marketing & Funnel Optimization

• Global Marketing Strategy

• Brand Strategy & Brand Management

• Digital Transformation

• Customer Acquisition & Retention Strategy

Performance & Growth Marketing

• Performance Marketing (Paid Media, ROI Optimization)

• Search Engine Optimization (SEO) & Organic Growth

• Paid Search (Google Ads / PPC)

• Paid Social (LinkedIn, Meta)

• Conversion Rate Optimization (CRO)

• Lead Generation & Lead Nurturing

• Account-Based Marketing (ABM)

• Lifecycle Marketing

Marketing Operations & Analytics

• Marketing Operations (MOPS)

• Marketing Automation (HubSpot, Salesforce Marketing Cloud, Mailchimp)

• CRM Management (Salesforce, HubSpot)

• Funnel Analytics & Attribution Modeling

• Marketing Analytics & KPI Development

• Dashboard Development & Data Visualization

• A/B Testing & Experimentation

• Revenue Attribution & Pipeline Reporting

Content & Digital Marketing

• Content Strategy & Development

• Inbound Marketing

• Email Marketing & Automation

• Website Strategy & Optimization (WordPress, Squarespace)

• Social Media Strategy & Management

• Influencer & Partnership Marketing

• Omni-Channel Marketing Campaigns

• Corporate Communications

Leadership & Strategy

• Cross-Functional Leadership (Marketing, Sales, Product)

• Executive Stakeholder Management

• Strategic Planning & Roadmapping

• Team Building & Talent Development

• Budgeting & Forecasting

• Change Management & Process Optimization

• Global Team & Agency Management

Product & Customer Strategy

• Product Lifecycle Management

• Market Research & Competitive Analysis

• Customer Insights & Segmentation

• Customer Experience (CX) Strategy

• Sales Enablement

• Pricing & Packaging Strategy

Tools & Platforms

• HubSpot Marketing Hub

• Salesforce CRM & Salesforce Marketing Cloud

• Google Analytics (GA4)

• Google Ads

• LinkedIn Campaign Manager

• Asana (Project Management)

• WordPress & CMS Platforms

• Mailchimp

• Marketing Automation Platforms